About

Design

Design is a journey that transforms paradigms and invites us to question; it is a constant exploration that allows us to see the world from multiple perspectives. More than just a visual outcome, it is the essence of a moment, the narration of a story, the identity of a place, and even the reflection of a person.

Each design process is a learning experience in itself—an opportunity to discover, unlearn, and redefine what we know. The final result is not an absolute truth but one of the many ways to interpret reality and create meaningful connections with others.

Lyda Martinez

I see design as the ability to break language barriers, creating narratives through the combination of images and text. I do not limit myself to digital tools; I also integrate user experience and the material richness that analog techniques can bring to an image.

For me, design is not just an aesthetic pursuit but a powerful tool for generating effective and meaningful solutions—capable of transforming the way people interact with their environment and build connections with others.